A Curtain Raiser

Going vegan is not about perfection or some fad. Instead, it stems from a concern for cruelty to animals promoting health and well-being besides environmental protection. Swedish fish are hot potatoes, well, fish-shaped candy, which has quite got the Americans hooked, line and sinker.

Some factoids. It is the 10th most well-loved movie theater snack, and the 19th most liked Halloween treat. One state, Louisiana, tops the all-time sales record for Swedish fish.

If you are a trivia hunter, Justin Bieber gets tizzy with them.

They come in regular size and also as miniatures. The colors are assorted, but the classic red tips the popularity stakes.

Giant Fish TV adverts followed and then came along the YouTube mini-series, which follows the capers of four friends and a Giant Swedish Fish sharing an apartment.

Let’s take a closer look at these magical tinny-Winny mouth smackers. 

Are Swedish Fish Actually From Sweden

Swedish fish- A delightful candy

Sure they are. The word “Swedish” is embossed on one side and was first produced by Malaco, a Swedish-based confectionery. Originally called “pastellfiskar,” in Sweden, which translates as pale-colored fish, their popularity hit the roof right from go. Of course, they don’t look all that pale, but that is another yarn. They hit the US shelves in the 1950s. Swedish fish essentially is a wine gum, gelatin-free candy. So let’s not take off with jokes like ‘drink like a fish. They contain no alcohol or wine whatsoever. It is a candy term and a staple in any cookie jar. Now they are made and marketed by Mondelez, a Canadian firm. In America, Cadbury-Adams markets these delightful tasty bites.

What do Swedish fish taste like?

Swedish Fish are gummy sweets and, according to PETA, are entirely vegan. They would fall into the category of starch jellies, I should think. A firmer gummy candy, if I may call it. They have a unique chewy flavor. Originally they were all of one color; red. Swedish fish is now available in different colors such as orange and Lemon-lime. The green ones are pineapple flavored, while the yellow ones are lemon-lime.

Back in Sweden, a black-licorice flavor is available. Black licorice contains gelatin. Gelatin is a product from animal tissue, bones, and so on. It is non-vegan.

The original taste of Swedish fish is lingonberry; a European berry also called cowberry. Its use is for cooking and making jams and preserves. In America, this taste is confused with cherries. However, they are stickier and a great deal less rubbery than gummy bears.

Credits: https://www.mashed.com/

When presented with a red candy, which is the standard color of a Sweden fish, most people jump to it that it must be cherry, strawberry, or possibly raspberry. The taste has kept consumers scratching their noggins. Fruity surely, maybe a fruit punch. Americans are satisfied with this and continue enjoying it. 

Why do they call them Swedish Fish?

In the first place, why the fish theme? Why not Swedish Reindeer or Geese? Fishing is a lucrative industry in Sweden and figures firmly in their culture. The makers of Malaco, in a fit of creativity, thought it apt to promote their confectionery modeled as a fish. A star was born. Eventually, as destiny had in store, they swam across the Atlantic around 1950, where American consumers got their first taste and were pretty much bombed. Cult status followed soon. The humble Swedish fish had arrived in the New World.

What ingredients are in Swedish Fish?

Assorted Swedish Fish

The ingredients in a regular pack of assorted Swedish fish are many. Sugar, invert sugar (obtained by boiling sucrose with water getting fructose and glucose), modified corn starch, corn syrup, white mineral oil, citric acid, natural and artificial flavor, Carnauba wax, Coloring agents Red 40, Yellow 6. Yellow 5 and Blue 1.

Invert sugar is especially important because of its ability to retain moisture.

Fructose is highly soluble, retains more water, and does not crystalize easily. Hence it is essential for longer shelf life and not spoiling.

The cornstarch is to bind and shape them. The cornstarch, along with a coating of mineral oil on the tray, prevents the fish from crumbling and gets that glaze going.

The Carnauba wax gives a waxy texture.

Citric acid having preservative properties gives a boost to shelf life.

Swedish Fish That Come in a Peg-Bag

Swedish fish also comes in a peg bag, which is that it has a hole at the top. The ingredients are sugar, invert sugar, modified corn starch, corn syrup, palm kernel oil, citric acid, Carnauba wax, coloring agent Red 40, and Beeswax.

Beeswax is animal-derived and not vegan.

As a vegan what are the ingredients I need to look out for?

First On My List Is Sugar

Sugar is a controversial ingredient as refined cane sugar is treated with bone char to make it white. The sugar does not contain any bone char particles, but the process excludes it as a vegan. Sugar is a water-soluble carbohydrate.

Types of sugars are fructose, lactose, sucrose, and so on. For this article, we will stay confined to table sugar or sucrose. This sugar comes from sugarcane or sugar beets as they are naturally high in sugar concentration. The less common sources are date and coconut palms.

The vegan issue pops up during processing. It’s worth a closer look. Beet, coconut, and date sugar are vegan. The problem lies with cane sugar which, after refining, is brown. Hence the need to make it white by running it through a decolorizing filter that is natural carbon.

Sugar Filtration Using Bone Char Materials.

Natural carbon is almost always bone char, an extract of animal bones heated at high temperatures, thus reducing them to carbon. The whitening of sugar by this process is hands-off for vegans.

The Merits Of Cane Sugar

So cane sugar that is labeled organic, unrefined, raw, or natural makes the grade. It is vegan.

An alternative to cane sugar

An alternative to cane sugar
An alternative to cane sugar

Credits: https://www.vegknowledge.com/

Above are a few brands that are foolproof vegan.

Another Culprit, Beeswax

Beeswax is a no-no for vegans. They consider it to be the exploitation of bees. Vegans hold that taking away honey and beeswax is the exploitation of the health of the bees. Both PETA and Healthline agree.

The Destruction That Comes With Palm Oil Cultivation

Palm oil and palm fat are controversial vegan products. Not that they contain any animal derivative. Palm oil cultivations harm the environment. Huge swaths of rain forest are cleared in Asian countries, which by itself is a devastating undertaking. Again, they are chopped down when they grow high, losing the greenhouse gas sequestering abilities. The cut palms are further put to torch emitting huge amounts of greenhouse gas.

Palm oil cultivation affects orangutans. It can be linked directly to the systematic destruction of their resources and habitats.

The outcome of producing Swedish fish
Distraught Orangutans

Credits: The Great Projects.

Veganism has been particularly successful in its efforts here. But, unfortunately, organizations like the Roundtable on Sustainable Palm Oil and Green Palm have closed ranks for this cause.

Toxic additives – Aluminum Chloride.

Black-flavored licorice, called “salmiek,” is pretty popular in Nordic countries but initially drew a blank in the US. The introduction was for a short spell. Sadly, Americans didn’t quite dig this over-exotic flavor. The marketing flop may have been to the spiking with ammonium chloride. It has mild toxic effects but is vegan.

Flavorings and Colorings

Artificial and Natural flavorings are seldom animal base, coming from plant sources as a rule.

Coloring is a different ballgame. Food colors are a controversial area for vegans as often they are tested on animals. Carmine is strictly hands-off as it is a derivative from bugs.

I suggest that there is no substitute for going through the label with a keen eye.

Swedish Fish- An Icy Treat

In 2009, the Pennsylvania-based ice-treat chain Rita’s Italian Ice introduced this new chop-licking flavor into her line. This innovation became quite the hit with Swedish Fish fans.

In quick time, other companies jumped onto the apple cart. Oreo released their version of a Swedish Fish Oreo and Trident with their Swedish Fish Gum.

Zipping It Up

So let’s get to the actual question at hand. Are Swedish Fish vegan?

Without sounding iffy, I find only one possible answer. Sure Swedish fish are, except those that contain beeswax.

Swedish fish is a phenomenal product. It has the western world in raptures, unlike the traditional fermented herring much favored by Swedes which has a hair-raising smell. But, unfortunately, it had to be banned on many airlines because smell apart, the tins could explode when pressurized.

Hats off to our gummy Swedish Fish candy. A swell trade; anytime.


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2 Replies

  1. Oh wow, Captain! A fantastic piece. Very well-written and packed with information that is NEW! Or at least new to me. At the end of your post I got a terrible attack of my environmental conscience. But how can non-veg people discipline their lusty taste buds?

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